University of Kentucky Athletics Department

Follow the Project from Start to Finish

1

THE CHALLENGE

Bring to life a kick-off campaign video for K Fund that highlighted the athletic department’s goals for the future including the student-athlete experience. Memorial Coliseum renovations, updating facilities, and scholarships.

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Kroger Field on the Campus of the University of Kentucky
Kroger Field on the Campus of the University of Kentucky
1

THE CHALLENGE

Bring to life a kick-off campaign video for K Fund that highlighted the athletic department’s goals for the future including the student-athlete experience. Memorial Coliseum renovations, updating facilities, and scholarships.

Watch Video
Fans watching Kentucky Football
2

THE STRATEGY

We dreamt up the concept of "Imagine" which was a visually unique approach that featured coaches, donors and athletes encouraging support for the betterment of the programs.

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Fans watching Kentucky Football
2

THE STRATEGY

We dreamt up the concept of "Imagine" which was a visually unique approach that featured coaches, donors and athletes encouraging support for the betterment of the programs.

Watch Video
3

THE PROCESS

Coordinated a myriad of schedules in order to ensure we captured the appropriate parties on screen while also executing distinct transitions that made the finished piece flow in an unexpected, captivating way. The key component was distribution, which was executed via video brochure and delivered key individuals.

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The Scoreboard at Kroger Field
The Scoreboard at Kroger Field
3

THE PROCESS

Coordinated a myriad of schedules in order to ensure we captured the appropriate parties on screen while also executing distinct transitions that made the finished piece flow in an unexpected, captivating way. The key component was distribution, which was executed via video brochure and delivered key individuals.

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Basketball Great, Jack 'Goose' Givens
4

THE RESULT

An increase in excitement and support for K Fund.

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Basketball Great, Jack 'Goose' Givens
4

THE RESULT

An increase in excitement and support for K Fund.

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Here’s just some of what we did for University of Kentucky Athletics Department

Contact Info

Wrigley Media Group
Headquarters
804 Newtown Circle
Lexington, KY 40511
United States

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