Bring to life a kick-off campaign video for K Fund that highlighted the athletic department’s goals for the future including the student-athlete experience. Memorial Coliseum renovations, updating facilities, and scholarships.

THE STRATEGY

We dreamt up the concept of "Imagine" which was a visually unique approach that featured coaches, donors and athletes encouraging support for the betterment of the programs.

THE PROCESS

Coordinated a myriad of schedules in order to ensure we captured the appropriate parties on screen while also executing distinct transitions that made the finished piece flow in an unexpected, captivating way. The key component was distribution, which was executed via video brochure and delivered key individuals.

THE RESULT

An increase in excitement and support for K Fund.