Students in UK’s Media Industries class, which was held virtually due to COVID, receive engaging, real-world lessons from Wrigley Media Group. Based in Lexington, Wrigley Media is a modern media company that conceives, produces and distributes all forms of media content under one roof.
At the beginning of the fall semester, Assistant Professor Kyra Hunting reached out to Wrigley Media to create a project that demonstrated what it is like to work in the media industry. As a corporate business partner, the Wrigley Media team presented the class with four show concepts, of which the students chose to work on a show centered around real-life myths & mysteries called X Marks the Spot.
“We kicked off the semester with a session pertaining to the show concept and general industry-related questions. We also did a Q&A with our producers, editors and production members, which gave students an opportunity to hear about different paths and experiences that led our team members to their current positions,” says Wrigley Media SVP, Marketing & Business Operations Mandy Daugherty. “Throughout the semester, we also connected students with mentors.”
For the project, each of the five groups pitched the show with a deck they created. They also were tasked with laying out plans for marketing and distribution, a roll-out, and some form of transmedia or tie-ins. “By the groups doing the same show, we were able to easily compare and find the most creative approach. The main goal was to determine which group best created a well-thought plan, while simultaneously being creative and ‘selling’ us on the show. This was the first time Wrigley Media did something like this; it was just as rewarding for us as it was the students. It really energized our team,” adds Daugherty, who led the project on behalf of Wrigley Media.
“Including a professional media company in this course really helped make this class an exciting and special experience in a year in which, due to COVID, so much of what we would normally do was not feasible. This year was the best work I’d ever seen from students in our final project and I think much of the quality and commitment from the students resulted from the Wrigley Media partnership. The connection this partnership gave our students to the real world industry and to professionals in careers that many aspire to was invaluable,” says Assistant Professor Kyra Hunting.