Project Info :
UNIVERSITY OF KENTUCKY CAMPUS HOUSING DEPARTMENT
We partnered with the University of Kentucky Campus Housing Department to create a marketing piece that would promote the college’s expanded housing options and supplement their recruitment initiative to fully lease the new housing. Aligning with their primary “See Blue. Live Blue.” campaign, we emphasized storytelling from the students’ perspective to depict life on campus. Using student interviews, this video provides insight into the campus atmosphere, facilities, and details on the move-in process to appeal to 2015-2016 undergraduate students in search of housing. Shared at their summer orientation sessions and on social platforms, this video’s success was measured by a larger number of students living on campus in 2015-2016 than in the previous year.
First Place – The Association of College and University Housing Officers – International (ACUHO-I) 2016 Marketing Awards