Joe Livecchi is a consummate dealmaker and strategic media executive whose career has been defined by one thing: making things happen. As CEO of Wrigley Media Group, Joe leads one of the Southeast's largest film and television production operations—and has been a visible and driving force behind Kentucky's rapid emergence as a premier destination for film, television, and brand-supported content.

Under Joe's leadership, Wrigley Media Group has evolved into a full-service physical production, post-production, studio, and financing platform—purpose-built to help filmmakers, brands, networks, and investors take projects from the page to the premiere. More recently, Joe has expanded into structuring and supporting film financing for projects including Kaet Might Die, Mini War, Portrait, and the upcoming sci-fi western Moon Bandits among others, reinforcing his role as both a creative architect and a financial strategist.

Joe is that rare executive who has sat on every side of the table. He's been the marketer, the seller, and the buyer—and that 360-degree fluency is what makes him one of the most trusted leaders in the business. He launched his career in live television at Good Morning America, then at NBC and ABC, building high-profile marketing campaigns for tentpole properties including the Olympics, NFL Pro Bowl, Crossing Jordan, Sports Night, Dharma & Greg, and The Drew Carey Show. He then crossed over to content development (Sun Records, Nascar: The Rise of American Speed) and programming as a Network Executive at CMT, sharpened his instinct and acumen for great storytelling.

But Joe didn't just learn the business from a conference room. He spent a decade as a showrunner living inside production—creating, selling, and producing series for networks and studios around the world. That hands-on foundation is what allows him to do what few executives can: craft the concept, execute the story and structure the deal. For two decades he spun original concepts under overall deals with A&E, Endemol, BBC Worldwide, and ITV Studios. There he developed and produced across scripted, unscripted, and digital media. His credits include executive producer of What Not to Wear and he was the creator and showrunner of Fox’s Next Great Champ and Buried Treasure. At Wrigley Media Group Joe has executive produced Lillian Next Door, Silver Bells Christmas, Oddities and several other films and documentaries.

Today, Joe's focus is squarely on the future—bringing together storytelling, smart financing, production infrastructure, emerging technologies, and strategic partnerships to stimulate growth in Kentucky and beyond. He's not just building a company. He's building an ecosystem.