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Ross Breitenbach

Head of Unscripted & Brand Development

WHAT ASPECT OF STORYTELLING BROUGHT YOU TO JOIN THE TEAM AT WRIGLEY MEDIA GROUP?

As a lifelong passionate storyteller, I enjoy looking for new ways to creatively entertain. Wrigley, under Joe Livecchi's leadership, has expanded what's possible with the vast resources at the company. It is a challenging, but exciting time in our business, and I believe Wrigley will be at the forefront of a new wave of visual and narrative programming.

WHAT STYLES INFLUENCE YOU AS A STORYTELLER?

Access driven series have taken our storytelling to a new level. It's amazing the institutions that have opened their doors to us realizing the value of authentic storytelling. We are now hearing voices that have either been intimidated or unwilling to voice their feelings in an emotional, revealing way. I also love the rich evolution the cinematic docuseries we have seen of late, elevating the projects to the quality of tradition theatrical films.    

WHERE DO YOU CALL HOME AND WHAT INSPIRES YOU OUTSIDE OF WORK?

I grew up in Virginia, and still have deep roots there, but Los Angeles is my home. My family and friend group have grown over the years and it allows me to do all things I love to do and inspires me outside of work - competitive and ocean swimming, skiing and many other outdoor adventures. I'm an adrenaline junky at heart.

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Ross Breitenbach

Head of Unscripted & Brand Development
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